Managing returns for e-commerce brands

 

Gone are the days when E-Commerce brands thought that returns were bad news. Many brands have been smart to make product returns work in their favor by making it an experience on its own for customers. However, smart brands are making good use of product returns with their tie-ups with a reputed fulfillment center to further their brand loyalty, here is how.

●      The gap between brands that are conscious about managing returns and the brands that are in it is obvious. It doesn't matter if you notice it or not, but customers are taking note. Brands need to understand the impact of returns management and how it affects their E-Commerce business's bottom line.

●      The first step is to sit down and come up with a return policy for your business. Developing and publishing a clear returns policy helps build trust with potential customers. The trust you build impacts sales, and it helps customers identify what they can expect from you. Communicate your E-Commerce business's operational policies and everyone, including your 3PL in Dallas, to be on the same page.

●      Make your returns policies and process centered around your customer. You must give your customers the benefit of the doubt when returning a product. When a customer understands your product better through returns, the number of returns will eventually drop.

●      Studies prove that nearly one-third of online shoppers prefer to return their online purchases in a physical store. Allowing this crossover helps improve your says. You already have a customer who is interested in your product walk into your Store. Put your sales team to work and sell your customer what they are looking for.

●      Put a reasonable time limit on your returns process. It is not ok for customers to return an item they purchased more than three months ago. Set a clear time frame and create multiple and easily available buttons on your website to let customers know that you accept returns provided it meets the criteria listed on your returns policy. Make sure to keep your fulfillmentcenter USA in the loop about your return policies.