The retail fulfillment process begins the moment a customer places the auto on your website. Many steps follow behind the scenes once your customer places the order. Let us look at a breakdown of how the retail fulfillment process occurs.
- After
a customer places the order on your website, you will first need to send
your inventory to the fulfillment partner or 3PL. When outsourcing your
fulfillment needs to a 3PL service
provider, ensure that your staff is instructed to follow the same.
- After
your multi-channel fulfillment
partner receives your inventory, your products stored in secured
warehouses are being taken out for shipping. Every product that goes in
and out of warehouses is logged in an inventory and order management
system. The order management system helps you keep track of the stock
levels in the warehouse. Having too much stock or too little stock can be
harmful to your business.
- As
soon as you receive an order, it is packed and fulfilled at the nearest
fulfillment center. At this stage, you may want your multi-location fulfillment partner to insert any other
marketing material like fliers and such. If there are freebies to the
order, then the fulfillment center includes them in the order.
- Once
an order is fulfilled, the items purchased are shipped to customers.
Outsourcing your retail fulfillment to a 3PL means your shipping costs are
reduced significantly. You would incur much cheaper freight rates and
shipping costs than if you were to ship the items on your own.
Sometimes online Shoppers and customers may order the wrong size of clothing the wrong color for many to return an order because they have changed their minds about it. When you incur such an instance that is all too common, it is crucial to process the return as soon as possible. A huge part of the customer experience lies in how you traffic returns. It is important to tie up with a reputable three PL who will accommodate returns and be flexible
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